What a 1968 NASA Test Still Gets Wrong About Creativity, and Why AI Makes It Matter More
Almost every talk on creativity opens the same way, with a test NASA commissioned in 1968 to identify its most creative engineers and scientists. The test did its job well enough t
Stop Saying “Fail Fast.” You Haven’t Made It Safe to Fail at All.
“Fail fast” might be the most quoted and least practised phrase in modern business. Every leadership offsite endorses it. Almost no organisation lives it. People learn
When Everyone’s Work Is “Good Enough,” Sameness Becomes the Real Risk
Something quietly unsettling is happening to creative and strategic work, and the people closest to it have started saying so out loud. In its Spring/Summer 2026 review, the Panton